Abstract:
This paper intends to help Beeline Kazakhstan in expanding its portfolio of
Internet of Things solutions to businesses in Kazakhstan. First part of the report
compares alternatives on the market of IoT and evaluates the Connected Cars for
usage-based insurance market as a chosen opportunity. The second part of the report
delivers an analysis of the commercial viability of the project, outlines the value
proposition to stakeholders and offers market entry strategies. The main issue
associated with the project is the initial costliness of the offered solution through
third-party partners that reduces the project’s commercial viability. The final
recommendation for the company includes communicating value created to car
drivers and insurance companies, giving data-driven recommendations for the
product, price, place and promotion and offering additional ways to monetize
offered solutions.