Nazarbayev University Repository (NUR) is an institutional electronic archive designed for the long-term preservation, aggregation, and dissemination of scientific research outcomes and intellectual property produced by the Nazarbayev University community and affiliated organizations.
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Item type:Item, Access status: Open Access , The value co-creation of users’ participation in brand activities for academic libraries in China(2024) Cheng, Shiyao; Li, Zexin[Purpose] The article analyzes the value co-creation of users' engagement in branding activities in academic libraries in China, which plays an important role in the promotion of library services. [Methods] Through network research, telephone and email consultation, our team 哈has obtained information about 121 branding activities of 42 representative Double First-class universities' libraries in China. After summarizing and classifying these data, case studies are carried out. [Findings] These brand activities mainly fall into five types: research, information literacy, reading promotion, aesthetic education and cultural inheritance. Users assume the role of content provider, event organizer and publicity linkage, which promotes the activity to show three trends: the change of activity promoter, the increase of users’ autonomy in content production, and the diversification and complexity of situations, which have unique value creation in four contexts: society, university, library and individual. [Practical Applications] To demonstrate the overview of users’ engagement and branding activities in Chinese academic libraries, and to provide reference for improvement and refinement. [Originality Statement] This article is the result of the author's research and has not been published or presented elsewhere.Item type:Item, Access status: Open Access , The Human-AI Nexus: Optimizing Human Capital and Knowledge Management Practices in the Age of AI(2024) Abaunza, CarlosIt is important to begin this conversation by acknowledging that our professional practice is embedded in an institutional framework, within which higher learning institutions operate. In this sense, the main purpose of places of learning like Nazarbayev University, a research-one institution, is to create, share, and apply knowledge. This entails a commitment to knowledge creation, knowledge dissemination, and then the application of knowledge for techno-scientific purposes. This formula drives the current creation of products and services worldwide. Interestingly, all this happens in a time-space compression and a consumer intensification which has resulted in the fact that every product becomes 5% obsolete every month. Yes: every product becomes 5% obsolete every month! So, in less than two years any given product has to be discarded and something new has to replace it. Therefore, the amount of innovation that has to take place in order for this logic to exist is simply mindboggling. With this as an operational framework, we need to ask ourselves whether libraries, in intensive research institutions, are applying and fomenting knowledge management practices that support the levels of innovation necessary for the industry to succeed with this pace of productivity or not...Item type:Item, Access status: Open Access , The Future of Academic Reference Services in the Age of Artificial Intelligence: An Overview(2024) Li, Lili; Coates, KayThe purpose of this study explores the deep impact of ChatGPT on reference services in academic libraries. Based on the identified research literature, this study used the method of descriptive content analysis to evaluate the general capabilities of generative AI applications, such as ChatGPT, to transform reference services in academic libraries. With the homepage of the Georgia Southern University Libraries, two experienced librarians examined the potential of generative AI applications like ChatGPT to impact future reference services in ever-changing academic libraries. Based on the word limit, this study only focused on a few key areas of reference services, such as chatbot, online chat, information literacy, and web search, in academic libraries. Also discussed are opportunities and challenges of generative AI applications for library creation and innovation in the age of artificial intelligence.Item type:Item, Access status: Open Access , Partnerships for Professional Learning(2024) Sharplin, ElaineThis presentation explores the role of strategic partnerships in enhancing professional learning and teaching excellence at Nazarbayev University (NU). It highlights the collaboration between the Center for Innovation in Learning and Teaching (CiLT) and the NU Library as an example of how university support units can work together to strengthen educational quality, faculty development, and student success. The presentation discusses the complementary expertise of both units, with CiLT focusing on pedagogy, curriculum, assessment, educational technology, and professional learning, while the Library contributes expertise in information literacy, digital literacy, research support, and academic integrity. Key collaborative initiatives include the development of a mandatory Academic Integrity course for undergraduate students, the promotion of ethical and transparent use of generative artificial intelligence in higher education, and joint policy development related to AI in learning and teaching. The partnership also supports capacity building beyond the university through professional development programs for school librarians and the dissemination of best practices across the higher education sector. The presentation argues that successful collaboration is built on effective communication, shared institutional goals, mutual respect, and recognition of complementary strengths. The NU experience demonstrates how partnerships between academic libraries and teaching and learning centers can create innovative learning environments, foster academic excellence, and contribute to institutional development in a rapidly evolving educational landscape.Item type:Item, Access status: Open Access , Libraries in the Age of AI(2024) Serageldin, IsmailThis presentation examines the role of strategic partnerships in advancing professional learning and teaching excellence at Nazarbayev University (NU). It focuses on the collaboration between the Center for Innovation in Learning and Teaching (CiLT) and the NU Library as a model of how university support units can work together to enhance educational quality, faculty development, and student success. The presentation highlights the complementary expertise of the two units: CiLT contributes knowledge in pedagogy, curriculum design, assessment, educational technology, and professional learning, while the Library provides expertise in information literacy, digital literacy, research support, and academic integrity. Key collaborative initiatives include the development of a mandatory Academic Integrity course for undergraduate students, the promotion of the ethical and transparent use of generative artificial intelligence in higher education, and the joint development of institutional policies related to AI in learning and teaching. The partnership also extends beyond the university through professional development programs for school librarians and the dissemination of best practices across the higher education sector. The presentation argues that successful collaboration is grounded in effective communication, shared institutional goals, mutual respect, and the recognition of complementary strengths. The NU experience demonstrates how partnerships between academic libraries and teaching and learning centers can foster innovation, strengthen academic excellence, and contribute to institutional development in an evolving educational landscape.