BEELINE KAZAKHSTAN IOT SOLUTION FOR AUTOINSURERS

Abstract

This paper intends to help Beeline Kazakhstan in expanding its portfolio of Internet of Things solutions to businesses in Kazakhstan. First part of the report compares alternatives on the market of IoT and evaluates the Connected Cars for usage-based insurance market as a chosen opportunity. The second part of the report delivers an analysis of the commercial viability of the project, outlines the value proposition to stakeholders and offers market entry strategies. The main issue associated with the project is the initial costliness of the offered solution through third-party partners that reduces the project’s commercial viability. The final recommendation for the company includes communicating value created to car drivers and insurance companies, giving data-driven recommendations for the product, price, place and promotion and offering additional ways to monetize offered solutions.