MICROSOFT AZURE PRODUCT LAUNCH IN KARTEL LLP (BEELINE BRAND)

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dc.contributor.authorGalimzhanova, Assel
dc.contributor.authorTursyngali, Gulmira
dc.contributor.authorAmirova, Raikhan
dc.contributor.authorAppassov, Talgat
dc.date.accessioned2023-11-08T09:15:56Z
dc.date.available2023-11-08T09:15:56Z
dc.date.issued2019-12-10
dc.description.abstractSince the growth of core telecommunication services slowed down during the last several years, Veon Ltd., the owner of Beeline Kazakhstan, decided to redefine its strategy to remain competitive in the market and secure new revenue streams. Due to its partnership with Microsoft, Veon is planning to become Cloud Solutions provider to the corporate customers for products such as Microsoft Azure, Office 365, Skype for Business, Dynamics CRM, and Enterprise Mobility Suite. Along with other products, these will be offered in a single package of mobile and fixed services that the company provides to its corporate clients. Veon has identified small and medium-sized enterprises (SME) as its primary target segment. This project conducts a marketing analysis of Veon’s selling strategy of the new products. Based on the findings from market research, detailed recommendations are given for revising the marketing strategy.en_US
dc.identifier.citationGalimzhanova, A. Tursyngali, G. Amirova, R. Appassov, T. (2019). Microsoft Azure Product Launch IN Kartell LLP (Beeline Brand). Nazarbayev University, Graduate School of Businessen_US
dc.identifier.urihttp://nur.nu.edu.kz/handle/123456789/7483
dc.language.isoenen_US
dc.publisherNazarbayev University, Graduate School of Businessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectType of access: Restricteden_US
dc.subjectKartel LLPen_US
dc.subjectBeeline branden_US
dc.subjecttelecommunicationen_US
dc.subjectVeonen_US
dc.titleMICROSOFT AZURE PRODUCT LAUNCH IN KARTEL LLP (BEELINE BRAND)en_US
dc.typePracticum projectsen_US
workflow.import.sourcescience

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