MICROSOFT AZURE PRODUCT LAUNCH IN KARTEL LLP (BEELINE BRAND)
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Date
2019-12-10
Authors
Galimzhanova, Assel
Tursyngali, Gulmira
Amirova, Raikhan
Appassov, Talgat
Journal Title
Journal ISSN
Volume Title
Publisher
Nazarbayev University, Graduate School of Business
Abstract
Since the growth of core telecommunication services slowed down during the
last several years, Veon Ltd., the owner of Beeline Kazakhstan, decided to redefine
its strategy to remain competitive in the market and secure new revenue streams.
Due to its partnership with Microsoft, Veon is planning to become Cloud Solutions
provider to the corporate customers for products such as Microsoft Azure, Office
365, Skype for Business, Dynamics CRM, and Enterprise Mobility Suite. Along
with other products, these will be offered in a single package of mobile and fixed
services that the company provides to its corporate clients. Veon has identified small
and medium-sized enterprises (SME) as its primary target segment.
This project conducts a marketing analysis of Veon’s selling strategy of the
new products. Based on the findings from market research, detailed
recommendations are given for revising the marketing strategy.
Description
Keywords
Type of access: Restricted, Kartel LLP, Beeline brand, telecommunication, Veon
Citation
Galimzhanova, A. Tursyngali, G. Amirova, R. Appassov, T. (2019). Microsoft Azure Product Launch IN Kartell LLP (Beeline Brand). Nazarbayev University, Graduate School of Business