The effect of star power on movie success: evidence from the Kazakh cinema industry

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dc.contributor.authorAlmaganbetov, Assylbek
dc.date.accessioned2018-05-02T09:49:12Z
dc.date.available2018-05-02T09:49:12Z
dc.date.issued2018
dc.description.abstractThis paper studies the relationship between "star power" and movie success using the novel weekly box-office revenue data for Kazakhstan. We focus on an often overlooked problem of competition between movie casts by employing a fixed-effect model as the base model. Our main contribution consists of using a new measure for star power of competing movies and analyzing its effect under different model extensions. We also perform a robustness check of the main findings. The results show that the star power of competing casts has a statistically significant negative effect on box-office revenue of a movie. This paper contributes to existing research on star power and competition.en_US
dc.identifier.urihttp://nur.nu.edu.kz/handle/123456789/3170
dc.language.isoenen_US
dc.publisherNazarbayev University School of Sciences and Humanities
dc.rightsAttribution-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/us/*
dc.subjectstar poweren_US
dc.subjectmovieen_US
dc.subjectmovie box-office competitionen_US
dc.subjectbox office performanceen_US
dc.titleThe effect of star power on movie success: evidence from the Kazakh cinema industryen_US
dc.typeMaster's thesisen_US
workflow.import.sourcescience

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