The effect of star power on movie success: evidence from the Kazakh cinema industry
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Date
2018
Authors
Almaganbetov, Assylbek
Journal Title
Journal ISSN
Volume Title
Publisher
Nazarbayev University School of Sciences and Humanities
Abstract
This paper studies the relationship between "star power" and movie success using
the novel weekly box-office revenue data for Kazakhstan. We focus on an often
overlooked problem of competition between movie casts by employing a fixed-effect
model as the base model. Our main contribution consists of using a new measure
for star power of competing movies and analyzing its effect under different model
extensions. We also perform a robustness check of the main findings. The results
show that the star power of competing casts has a statistically significant negative
effect on box-office revenue of a movie. This paper contributes to existing research
on star power and competition.
Description
Keywords
star power, movie, movie box-office competition, box office performance