COSMETICS PRODUCTION UNDER OEM&ODM LICENSE
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Date
2019-12-10
Authors
Gabdulina, Botagoz
Medeubekova, Lazzat
Umurzakova, Madina
Kuttybayeva, Ubaida
Journal Title
Journal ISSN
Volume Title
Publisher
Nazarbayev University, Graduate School of Business
Abstract
Ana Global (hereinafter – the Company, Ana Global) is a company that has
created a brand concept consisting of skincare products in South Korea. Now the
founder of the Company intends to open the production factory in Kazakhstan
focused on B2B business.
Goal:
The Company is going to run a high quality licensed cosmetic and beauty care
product manufacturing company whose services will be provided for the best Korean
cosmetic companies, and end products will be sold in Kazakhstan. The target clients
are not limited by Korean companies only. After successful implementation of the
project and following a positive reputation on the new market, the Company expects
further interest from the side of European, Russian, and other brands whose products
are in demand on the Kazakh market. The Company intends to build a business that
will be listed amongst the top 20 cosmetic and beauty care brands in the CIS.
The following business plan explains the Company’s potential market, value
proposition, and competitiveness of the project. The financial part provides a detailed
view of its sales and profit forecasts as well as financial indicators of the project. Our
evaluation of business will include strategy analysis and financial plans.
Description
Keywords
Type of access: Restricted, Skin care, B2B
Citation
Gabdullina, B. Medeubekova, L. Umurzakova, M. Kuttybayeva, U. (2019). Cosmetics Production Under OEM&ODM License. Nazarbayev University, Graduate School of Business