THE EDUCATIONAL IMPACT OF KAZAKHSTANI FILMS ON LANGUAGE AND CULTURE PRESERVATION: PERCEPTIONS OF YOUNG PEOPLE

Abstract

In recent years, there has been a cultural revival in Kazakhstan, with a growing interest in the Kazakh language and heritage, especially among young people. Production of Kazakhstani films of various genres is increasing which potentially shapes language preferences and cultural identity, especially among young viewers. However, their role in preserving language and culture remains underexplored, revealing a gap in current research. This study aims to explore the educational impact of Kazakh films on language and culture preservation, through portrayal of cultural and linguistic elements in Kazakh films and their perceptions by young people. In this phenomenological study, data were collected through semi-structured interviews from eight participants aged 18 to 35, and film analysis using a theoretical framework adapted from Tanriverdi (2007). The study found that Kazakhstani films serve as both entertainment and a medium for cultural transmission and language preservation by portraying diverse cultural traditions and linguistic practices. Participants highlighted that Kazakh-language films can foster patriotism, pride, and motivation to speak the language, while also helping to expand vocabulary. However, concerns were raised about the overrepresentation of certain traditions, which may reinforce negative stereotypes about rural communities. Additionally, some participants viewed the use of bilingualism in films as a potential obstacle to effective language preservation. This research contributes to understanding the potential of local films as tools for cultural revitalization and language preservation. It provides insights for educators, policy makers, filmmakers, and cultural activists on leveraging films to promote Kazakh identity and linguistic heritage.