Factors Influencing the Corporate Sector to Fund Nonprofit-led Sustainable Development Projects in Kazakhstan

Abstract

The study examines the factors that influence corporate decisions to fund nonprofit-led sustainable development projects in Kazakhstan. It identifies practical approaches that help nonprofit organizations secure support. The study was based on the venue’s organizational structure, the Civil Initiatives Support Center (CISC). The study applies a mixed-methods design: two FGDs with 12 NGO representatives and a survey completed by 52 respondents. Findings show that corporate engagement is based on trust and credibility. 46.2% of survey respondents identified corporate distrust toward NGOs as the main barrier to funding. In addition, where NGO's formal impact measurement is limited, they rely on personal networks, referrals, and public visibility. “Preference for measurable results” was rated as the most important selection criterion (M = 4.15/5). The study also finds that partnerships often begin through informal pathways that reduce organizational risk, including employee volunteering (32.7%), pro bono expertise (25%), joint events and communications (34.6%), and cultural mutual-aid practices (asar), before evolving into direct financial contributions (48.1%). Corporate support also depends on alignment with the corporate sector’s CSR/ESG agendas and internal compliance/due diligence procedures that can delay or prevent cooperation. Overall, the results of FGDs and surveys suggest that sustained corporate funding depends on relationship-building, credible reporting routines, and institutional capacity.