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Browsing School of Sciences and Humanities by Author "19581856-96b1-40b8-b5d4-904c47dccf49"

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THE IMPACT OF SOCIAL DISTANCING ON BOX-OFFICE REVENUE: EVIDENCE FROM THE COVID-19 PANDEMIC

Kim, Kyung (Quantitative Marketing and Economics, 2020-10-21)

In this paper, I study the short-run effect of social distancing due to the COVID-19 outbreak on movie demand and box-office revenue. Using longitudinal data on the Korean movie theater industry, I first estimate a nested ...