(Nazarbayev University School of Sciences and Humanities, 2018) Almaganbetov, Assylbek
This paper studies the relationship between "star power" and movie success using
the novel weekly box-office revenue data for Kazakhstan. We focus on an often
overlooked problem of competition between movie casts by employing a fixed-effect
model as the base model. Our main contribution consists of using a new measure
for star power of competing movies and analyzing its effect under different model
extensions. We also perform a robustness check of the main findings. The results
show that the star power of competing casts has a statistically significant negative
effect on box-office revenue of a movie. This paper contributes to existing research
on star power and competition.