The dynamic nature of survival determinants in e-commerce
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Date
2006-03
Authors
Nikolaeva, Ralitza
Journal Title
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Volume Title
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Abstract
Longitudinal data on 460 e-tailers are used to test the dynamic effects of survival
determinants in e-commerce. The model includes elements of competitive strategy, industry
structure, firm and product characteristics, and the macro environment. The study
demonstrates that very few of the factors affecting survival have a constant effect over time. For example, order of entry advantages are observed, but they are short-lived meaning that etailers cannot rely on early entry as a strategic move in the long run. This finding reconciles the arguments about the existence of pioneering advantages in the empirical literature. Retailers benefit from multiple channels throughout their lives...
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Keywords
survival analysis, order of entry, online retailing, Research Subject Categories::SOCIAL SCIENCES::Business and economics
Citation
Nikolaeva, Ralitza, The Dynamic Nature of Survival Determinants in E-Commerce (March 2006). Available at SSRN: http://ssrn.com/abstract=895334 or http://dx.doi.org/10.2139/ssrn.895334