THE IMPACT OF SOCIAL DISTANCING ON BOX-OFFICE REVENUE: EVIDENCE FROM THE COVID-19 PANDEMIC

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dc.contributor.authorKim, Kyung
dc.date.accessioned2021-09-13T10:25:14Z
dc.date.available2021-09-13T10:25:14Z
dc.date.issued2020-10-21
dc.description.abstractIn this paper, I study the short-run effect of social distancing due to the COVID-19 outbreak on movie demand and box-office revenue. Using longitudinal data on the Korean movie theater industry, I first estimate a nested logit model of movie demand, and then quantify the revenue loss in the industry. Estimation results reveal that the revenue loss due to the decrease in underlying movie demand is approximately 52 million dollars nationwide during the first five weeks after the outbreak, implying a 34 percent decrease in sales. The results also suggest an additional 42 million dollars were lost as the delay of some major movies lowered the overall quality of available movies in the marketen_US
dc.identifier.citationKim, I. K. (2020). The impact of social distancing on box-office revenue: Evidence from the COVID-19 pandemic. Quantitative Marketing and Economics, 19(1), 93–125. https://doi.org/10.1007/s11129-020-09230-xen_US
dc.identifier.urihttp://nur.nu.edu.kz/handle/123456789/5765
dc.language.isoenen_US
dc.publisherQuantitative Marketing and Economicsen_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/us/*
dc.subjectType of access: Open Accessen_US
dc.subjectCOVID-19en_US
dc.subjectSocial distancingen_US
dc.subjectMovie theater industryen_US
dc.subjectNested logit modelen_US
dc.titleTHE IMPACT OF SOCIAL DISTANCING ON BOX-OFFICE REVENUE: EVIDENCE FROM THE COVID-19 PANDEMICen_US
dc.typeArticleen_US
workflow.import.sourcescience

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