BEELINE KAZAKHSTAN IOT SOLUTION FOR AUTOINSURERS
Loading...
Date
2019-12-10
Authors
Makatova, Aisulu
Zhanguttinova, Assem
Akhmet, Aibek
Mamyrbayev, Ualikhan
Journal Title
Journal ISSN
Volume Title
Publisher
Nazarbayev University, Graduate School of Business
Abstract
This paper intends to help Beeline Kazakhstan in expanding its portfolio of
Internet of Things solutions to businesses in Kazakhstan. First part of the report
compares alternatives on the market of IoT and evaluates the Connected Cars for
usage-based insurance market as a chosen opportunity. The second part of the report
delivers an analysis of the commercial viability of the project, outlines the value
proposition to stakeholders and offers market entry strategies. The main issue
associated with the project is the initial costliness of the offered solution through
third-party partners that reduces the project’s commercial viability. The final
recommendation for the company includes communicating value created to car
drivers and insurance companies, giving data-driven recommendations for the
product, price, place and promotion and offering additional ways to monetize
offered solutions.
Description
Keywords
Type of access: Restricted, Beeline Kazakhstan
Citation
Makatova, A. Zhanguttinova, A. Akhmet, A. Mamyrbayev, U. (2019). BEELINE KAZAKHSTAN IOT Solution for Autoinsurers. Nazarbayev University, Graduate School of Business.