PASSIVE AND ACTIVE ENGAGEMENT WITH POLITICAL CONTENT ON SOCIAL MEDIA: A PARTICIPANT OBSERVATION STUDY

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dc.contributor.authorMaratova, Diana
dc.date.accessioned2024-06-05T12:11:35Z
dc.date.available2024-06-05T12:11:35Z
dc.date.issued2024-05-02
dc.description.abstractThe role of social media in shaping public perception, particularly in the realm of politics, has become increasingly significant. This study explores the impact of social media on individuals' perceptions of politics, focusing on the context of Kazakhstan and answering the main question: "How does social media influence the perception of politics?" The study heavily relies on digital ethnography, more precisely passive and active observation of Instagram and Telegram, as well as in-depth interviews. The transition from observation to interviews allowed for a deeper exploration of individual perceptions and behaviors. The findings identified that knowledge production and dissemination in social media play an important role in influencing people’s perceptions. The results of the study showed two distinct categories of social media users: active observers exhibit a strong interest in politics, actively seeking out information from various sources and critically evaluating it, and are more likely to be influenced by well-articulated arguments supported by expertise, evidence, and examples, while passive observers rely on posts that appear in their feed and may be more susceptible to one-sided narratives due to their lower level of engagement and critical thinking skills. Moreover, external influences, such as social media influencers (SMIs) and online groups, play a significant role in shaping political perceptions, with followers often swayed by their authority and persuasive communication strategies. This thesis contributes to the ongoing discourse on the transformative influence of social media on political perception. By exploring the nuanced dynamics within digital communities, the study provides valuable insights into the evolving landscape of information dissemination and its implications for the formation of public opinion in contemporary society.en_US
dc.identifier.citationMaratova, D. (2024). Passive and active engagement with political content on social media: a participant observation study. Nazarbayev University School of Sciences and Humanitiesen_US
dc.identifier.urihttp://nur.nu.edu.kz/handle/123456789/7759
dc.language.isoenen_US
dc.publisherNazarbayev University School of Sciences and Humanitiesen_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/us/*
dc.subjectType of access: Open accessen_US
dc.subjectSocial mediaen_US
dc.subjectlevel of engagementen_US
dc.subjectactive observersen_US
dc.subjectpassive observersen_US
dc.subjectsocial media influencersen_US
dc.titlePASSIVE AND ACTIVE ENGAGEMENT WITH POLITICAL CONTENT ON SOCIAL MEDIA: A PARTICIPANT OBSERVATION STUDYen_US
dc.typeMaster's thesisen_US
workflow.import.sourcescience

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