RECOMMENDATIONS ON EXPANSION STRATEGY OF GREENTAL SOCIAL ENTREPRENEURSHIP

Abstract

GreenTAL is social entrepreneurship based in Nur-Sultan, that employs a socially vulnerable category of population, with the branch in Pavlodar city. The main goal of this business is to employ people from socially vulnerable groups and create value, namely, manufacturing wooden eco toys. GreenTAL manufactures different goods from wood and textile, but its Pavlodar branch specifies on producing wooden toys, and the goal of our project was to suggest an expansion strategy for the company, that would focus on the wooden toys market and make a description of the internal processes to open up local manufacturing branches similar to Pavlodar branch in other regions of Kazakhstan, as well as to address process optimization issues, investigate revenue streams and recommend on marketing strategies. As a result, we used skills that we acquired during our MBA studies to conduct market research and internal and external analysis and provide a set of recommendations on an expansion strategy, as well as described internal procedures, created job descriptions, redesigned website, and helped to get support from the government to get listed on Alibaba B2B marketplace.