CAMPAIGNING BY HUMAN BRANDING: ASSOCIATING WITH AMERICAN PRESIDENTS

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dc.contributor.authorCollins, Neil
dc.date.accessioned2021-08-25T11:17:36Z
dc.date.available2021-08-25T11:17:36Z
dc.date.issued2020-09-08
dc.description.abstractHuman branding has become an essential issue in political marketing. It is exemplified in the election of American Presidents. This paper examines the American experience to suggest a typology of human branding that may apply in both presidential and other political systems. It examines examples of presidential human brands from George Washington on but, given significant changes to electoral procedures, concentrates on first-time successful presidential candidates since 1901. The fourfold typology offers an interrelated set of ideal types that will augment the analysis of human branding. It is applied to presidents when they take up office rather than after serving. The typology draws on the source of primary brand association and relation to the core political system of each politicianen_US
dc.identifier.citationCollins, N. Campaigning by Human Branding: Associating with American Presidents. Fudan J. Hum. Soc. Sci. 13, 495–515 (2020). https://doi.org/10.1007/s40647-020-00298-zen_US
dc.identifier.urihttp://nur.nu.edu.kz/handle/123456789/5703
dc.language.isoenen_US
dc.publisherFudan Journal of the Humanities and Social Sciencesen_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/us/*
dc.subjectHuman brandingen_US
dc.subjectBranding by associationen_US
dc.subjectUS presidential electionsen_US
dc.subjectTypologyen_US
dc.subjectPolitical marketingen_US
dc.subjectType of access: Open Accessen_US
dc.titleCAMPAIGNING BY HUMAN BRANDING: ASSOCIATING WITH AMERICAN PRESIDENTSen_US
dc.typeArticleen_US
workflow.import.sourcescience

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