PROJECT MONITOR FOR GEOMETRY, LLP
Loading...
Date
2019-12-10
Authors
Ibrayeva, Madina
Meiremkhanova, Malika
Sunuaikina, Olga
Journal Title
Journal ISSN
Volume Title
Publisher
Nazarbayev University, Graduate School of Business
Abstract
The main aim of this practicum project is to help Geometry develop a Business
Intelligence solution for small and medium enterprises and its marketing strategy.
Using the company’s experience in previous projects, the team identified key
performance indicators and developed management dashboards for three industries -
fitness, distribution, and restaurants - with two levels of complexity. In order to
prepare a marketing strategy, the team conducted surveys of current and potential
customers both phone and online. The team used the following frameworks for the
analysis of the problem: SWOT, Porter’s Five Forces, and Marketing Mix (4 P’s).
The key findings from the analysis led the team to recommend the company
to choose between one of the following two strategies. Strategy one: focus on only
two segments of potential clientele: medium and large enterprises and offer two
products: basic Monitor BI analytical dashboard for medium enterprises and
customized BI analytical dashboards for large enterprises. Strategy two: target all
segments of clientele: small enterprises with the Basic Monitor solution, medium
enterprises with premium Monitor and large businesses with customized BI
analytical dashboards.
Description
Keywords
Type of access: Restricted, Geometry, Business Intelligence solution
Citation
Ibrayeva, M., Meiremkhanova, M. & Sunyaikina, O. (2019). Project Monitor for GEOMETRY, LLP. Nazarbayev University, Graduate School of Business