POTENTIAL MARKET ANALYSIS FOR UZBEKISTAN

Abstract

Zapis.kz is an online platform with automation system (CRM) in the service and beauty business, as well as a marketplace which helps to connect customers with businesses. Zapis.kz has a website and a mobile app. The platform helps consumers make appointments with any beauty and health professional online. Customers are both consumers and businesses. For businesses, Zapis.kz helps to systematize all internal processes and effectively manage all resources. The company is growing steadily within our country. But now they want to enter the markets of other countries. However, to enter the market of another country, it is necessary to carry out the necessary analyses and market research. And so, the question arose about growing business in the market of Uzbekistan. Zapis.kz already provides services to one beauty salon, which is in Uzbekistan. And our team received this request. We needed to find out how to grow business in the Uzbek market, analyse the number of potential customers, and calculate approximate costs and income. We carried out market analyses (SWOT, PESTEL analysis, price range of services in beauty salons), also found out what tools are used in Uzbekistan to attract customers and to arrange appointments with them to provide services from beauty salons. We found out the average prices for the services of other necessary specialists to open a branch in Uzbekistan and calculated the costs.