CONSUMER BEHAVIOR REGARDING REFURBISHED AND PRE-OWNED ELECTRONIC PRODUCTS IN KAZAKHSTAN

Abstract

This study explores consumer behavior toward refurbished and pre-owned electronic products in Kazakhstan, focusing on the challenges and opportunities surrounding e-waste and sustainability goals. The research uses a combination of literature analysis, market data, and survey responses to understand the factors influencing consumer decisions on purchasing refurbished electronics. The primary barriers identified include concerns about product quality, trust in sellers, and inadequate warranty options. However, price advantages and manufacturer certifications serve as motivating factors for consumer acceptance. The findings indicate that, while the adoption of refurbished products is on the rise among younger technologically adept professionals, there remains significant hesitation due to widespread skepticism regarding the reliability of these products. To address these concerns, the study suggests that trust-building strategies, including clear manufacturer endorsements, warranties, and trade-in discounts, can significantly increase the adoption rate of refurbished electronics. Furthermore, the study offers practical recommendations for retailers, manufacturers, and policymakers to foster a circular economy and improve e-waste management practices in Kazakhstan.