Knowledge, attitudes and perceptions on Point of Sale advertising and promotion of tobacco bans among parents and expert group: a cross-sectional study in Astana, Kazakhstan.
| dc.contributor.author | Nurmasheva, Arailym | |
| dc.date.accessioned | 2019-07-05T06:10:47Z | |
| dc.date.available | 2019-07-05T06:10:47Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | In Kazakhstan in 2004, the percent out of all deaths that were due to smoking was 24%, twice the worldwide percent (12.0%) and about 50% higher than the percentages in the Russian Federation and Eurasia as a whole (both 16%). Based on the Global Youth Tobacco Survey (GYTS) among those who visited a point of sale (where products are purchased) in the past 30 days, overall 13.6% (14.3%=boys, 13.0%=girls) noticed tobacco advertisements or promotions. Studies have shown that exposure to Point of Sale (PoS) advertising and promotion of tobacco products is associated with increased youth smoking initiation. Nonetheless, to the best of our knowledge, there are no studies that examine the perceptions and attitudes of the parents of these youth towards PoS Tobacco Advertising Promotion and Sponsorship (TAPS) ban. The study objectives include: (1) determining parents’ perceptions of PoS advertising and promotion of tobacco bans; (2) assessing parents’ and experts’ knowledge on PoS TAPS ban definitions and regulations. 15 public schools in Astana were randomly selected for this study. 514 parents of middle and high school students (5-11 grades) and 3 experts were recruited to participate in the study. Parents’ data was obtained through self-administered and anonymous questionnaires. Experts were surveyed via email. 68.3% of parents opposed current state of tobacco products’ display at PoS in Kazakhstan. Statistical analyses showed that regardless of smoking status, regardless of whether or not parents perceived that PoS tobacco product displays motivated youth to smoke, regardless of whether or not parents perceived PoS displays of tobacco products as advertising, and regardless of how parents perceived the level of importance of exposure to PoS tobacco product displays for influencing youth, the large majority of parents did not favor display of tobacco products at PoS. Strong support by parents strengthens the position of the government to regulate PoS TAPS through building public awareness, advocacy with stakeholders and enforcement of law. | en_US |
| dc.identifier.citation | Nurmasheva, Arailym (2019) Knowledge, attitudes and perceptions on Point of Sale advertising and promotion of tobacco bans among parents and expert group: a cross-sectional study in Astana, Kazakhstan. Nazarbayev University School of Medicine. | en_US |
| dc.identifier.uri | http://nur.nu.edu.kz/handle/123456789/3938 | |
| dc.language.iso | en | en_US |
| dc.publisher | Nazarbayev University School of Medicine | en_US |
| dc.rights | Attribution-NonCommercial-ShareAlike 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/us/ | * |
| dc.subject | tobacco | en_US |
| dc.title | Knowledge, attitudes and perceptions on Point of Sale advertising and promotion of tobacco bans among parents and expert group: a cross-sectional study in Astana, Kazakhstan. | en_US |
| dc.type | Master's thesis | en_US |
| workflow.import.source | science |