E-commerce adoption in the retail sector: empirical insights
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Date
2006
Authors
Nikolaeva, Ralitza
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Retail & Distribution Management
Abstract
Purpose of this paper
To investigate the determinants of e-commerce adoption in the retail sector using duration
analysis.
Design/methodology/approach
The study proposes a conceptual model based on technology adoption and population
ecology models. It identifies specific determinant factors organized under three areas:
perceived benefits, organizational readiness, and external influences. Duration analysis is
applied to data on 392 retailers.
Description
Keywords
density dependence, duration analysis, e-commerce, retailing, Research Subject Categories::SOCIAL SCIENCES::Business and economics
Citation
Nikolaeva, Ralitza, E-Commerce Adoption in the Retail Sector: Empirical Insights. International Journal of Retail & Distribution Management, 2006. Available at SSRN: http://ssrn.com/abstract=885571