BRANDING KAZAKHSTAN: RELATIONSHIPS BETWEEN STATE AND NON-STATE ACTORS

Abstract

This thesis is devoted to the analysis of Kazakhstani nation branding processes. The Republic of Kazakhstan faced the need to present itself on international arena right after the country’s independence. The questions of nation branding were sidelined until the beginning of the 2000s, but they have recently received a new impetus. Academic literature on Kazakhstani nation branding tends to focus on separate advertising campaigns, thus failing to illustrate the whole mechanism of this phenomenon.