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Browsing Graduate School of Business by Author "Colicev, Anatoli"
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Colicev, Anatoli; De Giovanni, Pietro; Vinzi, Vincenzo Esposito
(International Journal of Production Economics, 2016-08-01)
Abstract In this paper, we propose a new approach to evaluating firms’ Partnering Capability. While previous research treats Partnering Capability as an exogenous factor, we take into account its antecedents and thus ...
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Colicev, Anatoli; O'Connor, Peter; Vinzi, Vincenzo Esposito
(Service Science, 2016)
Although previous studies have documented a positive link between traditional media and brand performance, how social media is related to brand value has not yet been comprehensively explored. We propose a conceptual model ...