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Browsing Articles by Subject "legitimacy"

Browsing Articles by Subject "legitimacy"

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  • Bhatnagar, Amit; Nikolaeva, Ralitza; Ghose, Sanjoy (Managerial and Decision Economics, 2014)
    This study examines the motivations for imitation in retailers’ online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses which ...

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