Colicev, Anatoli; De Giovanni, Pietro; Vinzi, Vincenzo Esposito(International Journal of Production Economics, 2016-08-01)
Abstract In this paper, we propose a new approach to evaluating firms’ Partnering Capability. While previous research treats Partnering Capability as an exogenous factor, we take into account its antecedents and thus ...
Although previous studies have documented a positive link between traditional media and brand performance, how social media is related to brand value has not yet been comprehensively explored. We propose a conceptual model ...
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