Browsing Capstone Projects by Subject "e-commerce"

Now showing items 1-2 of 2

IMPROVEMENT OF ONLINE MARKETING STRATEGIES AND OPERATIONS OF DEFACTO

Maldenov, Nurzhan; Zholdasbayeva, Assel; Rakhmetalina, Amina; Yermek, Margulan (Nazarbayev University School of Engineering and Digital Sciences, 2022-05)

The rapid development of digital technologies has led to the emergence and growth of e-commerce. The Covid-19 pandemic has accelerated the transition from physical stores to online marketplaces. E-commerce has made shopping ...
OPTIMISATION OF THE ASSORTMENT THROUGH E-COMMERCE CHANNELS FOR AN FMCG RETAIL COMPANY USING DATA ANALYTICS TECHNIQUES ON BIG DATASETS

Segizbayev, Zhantileu; Zhunussova, Saida; Baizhanova, Madina (Nazarbayev University School of Engineering and Digital Sciences, 2021-05)

The e-commerce market has been increasingly growing worldwide within the last years. With the spread of the COVID-19 pandemic and the strict lockdown conditions, many businesses, including retail firms, started moving to ...