Abstract:
The research paper provides a specific overview of an unique educational
co-working space approach, combining “Your English School” (YES) educational
center and “Barista” coffee shop. Our collaborative workspace solution includes
the identification of the number and type of courses and the pricing policy that
ensures the project's growth and sustainability.
Informed with SWOT, Marketing research, and Net Present Value (NPV)
analysis, the strategy involves introducing preparation courses for enrollment to
Nazarbayev Intellectual Schools (NIS), Republican Physics and Mathematics
School (RPMS), and Bilim Innovation Lyceum (BIL) schools, responding to a
notable demand from market dynamics and customer preferences. We're
recommending a pricing approach, initially aiming for 100,000 KZT per month per
course.
Justified by positive Net Present Value (NPV) over a five-year projection
period, there's also a suggestion to lease a 500 sq.m. office space, requiring an
initial investment of 50 million KZT. The breakeven calculation indicates that YES
Educational Center needs to deliver 4,104 courses at an average price of 74,216
KZT per course to cover costs and reach the breakeven point.
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Given the established business and operational processes of the "Barista"
coffee shop, the proposal suggests that a Coworking educational center should
offer a dedicated facility to the “Barista” coffee shop by providing a rented space
specifically designed for catering purposes. Moreover, this will help avoid
complexity between mixing the two business lines in terms of profits and losses
tracking.
To further broaden the scope of the business, it is advised to explore the
potential of renting out underutilized spaces and venturing into training courses for
enrollment to domestic and international universities. The main objective is not just
to maintain competitiveness but to build a strong base for continuous growth and
success while maintaining financial feasibility.
The research paper introduces a balanced scorecard and strategy map,
aligning objectives with specific measures and targets across financial, customer,
internal process, and learning and growth perspectives. Moreover, the paper
provides a comprehensive Implementation Plan for establishing an educational
co-working space. The proposed actions are tailored to meet the evolving demands
of the education market, positioning the project for long-term success and
community impact.