MICROSOFT AZURE PRODUCT LAUNCH IN KARTEL LLP (BEELINE BRAND)

Abstract

Since the growth of core telecommunication services slowed down during the last several years, Veon Ltd., the owner of Beeline Kazakhstan, decided to redefine its strategy to remain competitive in the market and secure new revenue streams. Due to its partnership with Microsoft, Veon is planning to become Cloud Solutions provider to the corporate customers for products such as Microsoft Azure, Office 365, Skype for Business, Dynamics CRM, and Enterprise Mobility Suite. Along with other products, these will be offered in a single package of mobile and fixed services that the company provides to its corporate clients. Veon has identified small and medium-sized enterprises (SME) as its primary target segment. This project conducts a marketing analysis of Veon’s selling strategy of the new products. Based on the findings from market research, detailed recommendations are given for revising the marketing strategy.