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Browsing Theses and Dissertations by Author "24a9d209-5213-447e-bae0-06a8b1753266"
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Kumar, Yernazar; Rakhymkul, Yedige
(Nazarbayev University Graduate School of Public Policy, 2020-04-24)
Destination Marketing Organizations (DMO) in the tourism industry play a crucial role in promoting, marketing, and disseminating the destination image and its brand via different communication channels. One of them is the ...