STRATEGY OF THE COMPANY DEVELOPMENT IN THE AREA OF MARINE OIL SPILL PREVENTION AND RESPONSE: NEW OFFSHORE SERVICES, INNOVATION OF OIL SPILL RESPONSE, ENTRY INTO THE INTERNATIONAL MARKET

Abstract

This work intends to analyze the environment of the OSR market and develop a strategy for LLP Caspian Sea Support to retain the leadership position in the oil spill response market. It will be fulfilled by applying several tools from EMBA courses, such as Porter’s Five Forces, PESTEL analysis, relative concentration, map of perception, profit pools and SWOT analysis. In this paper, the author has developed the company’s strategy based on principles derived from the EMBA classes. Due to the fact that the company has an advantage based on unique resources and capabilities concerning oil spill response in the form of a specialized vessel-skimmer, the management of company decided to further develop the benefits based on industry structure and position through the implementation of different activities in the offshore industry. This will be possible through synergy with other partners. The strategic vision is built through the prism of adding value chain activities and analyzing the performance of companies operating in the market, as well as the competitive positioning of the company.