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Browsing by Subject "e-commerce"

Browsing by Subject "e-commerce"

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  • E-commerce adoption in the retail sector: empirical insights 
    Nikolaeva, Ralitza (International Journal of Retail & Distribution Management, 2006)
    Purpose of this paper To investigate the determinants of e-commerce adoption in the retail sector using duration analysis. Design/methodology/approach The study proposes a conceptual model based on technology adoption ...
  • Electronic bazaar: Social Media as a marketplace in contemporary Kazakhstan 
    Kagarmanova, Aigerim (Nazarbayev University School of Sciences and Humanities, 2018)
    This study focuses on different modalities of social media trade in Kazakhstan and how sellers create trust online using platform features, personal skills and physical locations of stores associated with social media ...
  • IMPROVEMENT OF ONLINE MARKETING STRATEGIES AND OPERATIONS OF DEFACTO 
    Maldenov, Nurzhan; Zholdasbayeva, Assel; Rakhmetalina, Amina; Yermek, Margulan (Nazarbayev University School of Engineering and Digital Sciences, 2022-05)
    The rapid development of digital technologies has led to the emergence and growth of e-commerce. The Covid-19 pandemic has accelerated the transition from physical stores to online marketplaces. E-commerce has made shopping ...
  • OPTIMISATION OF THE ASSORTMENT THROUGH E-COMMERCE CHANNELS FOR AN FMCG RETAIL COMPANY USING DATA ANALYTICS TECHNIQUES ON BIG DATASETS 
    Segizbayev, Zhantileu; Zhunussova, Saida; Baizhanova, Madina (Nazarbayev University School of Engineering and Digital Sciences, 2021-05)
    The e-commerce market has been increasingly growing worldwide within the last years. With the spread of the COVID-19 pandemic and the strict lockdown conditions, many businesses, including retail firms, started moving to ...