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Nikolaeva, Ralitza
(2006-03)
Longitudinal data on 460 e-tailers are used to test the dynamic effects of survival
determinants in e-commerce. The model includes elements of competitive strategy, industry
structure, firm and product characteristics, ...
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Nikolaeva, Ralitza
(Journal of the Academy of Marketing Science, 2007-12-01)
The dynamic effects of survival determinants in e-commerce are tested using longitudinal data on 460 e-tailers. This is achieved through the incorporation of both time-varying covariates and coefficients in a discrete ...