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Browsing by Subject "Acquisition, Activation, Retention, Referral"
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Maldenov, Nurzhan; Zholdasbayeva, Assel; Rakhmetalina, Amina; Yermek, Margulan
(Nazarbayev University School of Engineering and Digital Sciences, 2022-05)
The rapid development of digital technologies has led to the emergence and growth of e-commerce. The Covid-19 pandemic has accelerated the transition from physical stores to online marketplaces. E-commerce has made shopping ...