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OPTIMISATION OF THE ASSORTMENT THROUGH E-COMMERCE CHANNELS FOR AN FMCG RETAIL COMPANY USING DATA ANALYTICS TECHNIQUES ON BIG DATASETS

Segizbayev, Zhantileu; Zhunussova, Saida; Baizhanova, Madina (Nazarbayev University School of Engineering and Digital Sciences, 2021-05)

The e-commerce market has been increasingly growing worldwide within the last years. With the spread of the COVID-19 pandemic and the strict lockdown conditions, many businesses, including retail firms, started moving to ...