Nikolaeva, Ralitza2016-04-262016-04-262006-03Nikolaeva, Ralitza, The Dynamic Nature of Survival Determinants in E-Commerce (March 2006). Available at SSRN: http://ssrn.com/abstract=895334 or http://dx.doi.org/10.2139/ssrn.895334http://nur.nu.edu.kz/handle/123456789/1437Longitudinal data on 460 e-tailers are used to test the dynamic effects of survival determinants in e-commerce. The model includes elements of competitive strategy, industry structure, firm and product characteristics, and the macro environment. The study demonstrates that very few of the factors affecting survival have a constant effect over time. For example, order of entry advantages are observed, but they are short-lived meaning that etailers cannot rely on early entry as a strategic move in the long run. This finding reconciles the arguments about the existence of pioneering advantages in the empirical literature. Retailers benefit from multiple channels throughout their lives...enAttribution-NonCommercial-ShareAlike 3.0 United Statessurvival analysisorder of entryonline retailingResearch Subject Categories::SOCIAL SCIENCES::Business and economicsArticle