Barlybayev, AktoreKalmen, AsselMomynov, AssylbekGafarova, DilyanaArmiyeva, Nurgul2023-11-082023-11-082021-12-13Barlybayev, A. Kalmen, A. Momynov, A. Gafarova, D. Armiyeva, N. (2021). Expansion Strategy of Estet Dentistry Clinics. Nazarbayev University, Graduate School of Businesshttp://nur.nu.edu.kz/handle/123456789/7502Estet Dentistry Clinics is a family-owned business established in Karaganda more than twenty years ago, which has its branch in Nur-Sultan. Currently, the management of the clinics is planning to expand and open the second larger dental clinic in Nur-Sultan as the first branch is already working at its full capacity. However, the main question is to find a way to launch a new larger branch in Nur-Sultan more efficiently as well as to optimize and improve existing business processes. The purpose of this report is to analyze and solve their current issues, figure out the strengths, weaknesses, opportunities, and threats of the clinics, and develop an action plan based on the recommendations provided. To answer the research question, the qualitative and quantitative data from primary and secondary resources were used.enAttribution-NonCommercial-NoDerivs 3.0 United StatesType of access: RestrictedEstet Dentistry ClinicsKaragandaPracticum projects