Nikolaeva, Ralitza2016-04-262016-04-262006Nikolaeva, Ralitza, E-Commerce Adoption in the Retail Sector: Empirical Insights. International Journal of Retail & Distribution Management, 2006. Available at SSRN: http://ssrn.com/abstract=885571http://nur.nu.edu.kz/handle/123456789/1433Purpose of this paper To investigate the determinants of e-commerce adoption in the retail sector using duration analysis. Design/methodology/approach The study proposes a conceptual model based on technology adoption and population ecology models. It identifies specific determinant factors organized under three areas: perceived benefits, organizational readiness, and external influences. Duration analysis is applied to data on 392 retailers.enAttribution-NonCommercial-ShareAlike 3.0 United Statesdensity dependenceduration analysise-commerceretailingResearch Subject Categories::SOCIAL SCIENCES::Business and economicsArticle