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The effect of star power on movie success: evidence from the Kazakh cinema industry

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dc.contributor.author Almaganbetov, Assylbek
dc.date.accessioned 2018-05-02T09:49:12Z
dc.date.available 2018-05-02T09:49:12Z
dc.date.issued 2018
dc.identifier.uri http://nur.nu.edu.kz/handle/123456789/3170
dc.description.abstract This paper studies the relationship between "star power" and movie success using the novel weekly box-office revenue data for Kazakhstan. We focus on an often overlooked problem of competition between movie casts by employing a fixed-effect model as the base model. Our main contribution consists of using a new measure for star power of competing movies and analyzing its effect under different model extensions. We also perform a robustness check of the main findings. The results show that the star power of competing casts has a statistically significant negative effect on box-office revenue of a movie. This paper contributes to existing research on star power and competition. en_US
dc.language.iso en en_US
dc.publisher Nazarbayev University School of Sciences and Humanities
dc.rights Attribution-ShareAlike 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-sa/3.0/us/ *
dc.subject star power en_US
dc.subject movie en_US
dc.subject movie box-office competition en_US
dc.subject box office performance en_US
dc.title The effect of star power on movie success: evidence from the Kazakh cinema industry en_US
dc.type Master's thesis en_US
workflow.import.source science

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