dc.contributor.author | Almaganbetov, Assylbek | |
dc.date.accessioned | 2018-05-02T09:49:12Z | |
dc.date.available | 2018-05-02T09:49:12Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://nur.nu.edu.kz/handle/123456789/3170 | |
dc.description.abstract | This paper studies the relationship between "star power" and movie success using the novel weekly box-office revenue data for Kazakhstan. We focus on an often overlooked problem of competition between movie casts by employing a fixed-effect model as the base model. Our main contribution consists of using a new measure for star power of competing movies and analyzing its effect under different model extensions. We also perform a robustness check of the main findings. The results show that the star power of competing casts has a statistically significant negative effect on box-office revenue of a movie. This paper contributes to existing research on star power and competition. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Nazarbayev University School of Sciences and Humanities | |
dc.rights | Attribution-ShareAlike 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-sa/3.0/us/ | * |
dc.subject | star power | en_US |
dc.subject | movie | en_US |
dc.subject | movie box-office competition | en_US |
dc.subject | box office performance | en_US |
dc.title | The effect of star power on movie success: evidence from the Kazakh cinema industry | en_US |
dc.type | Master's thesis | en_US |
workflow.import.source | science |
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