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The dynamic nature of survival determinants in e-commerce

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dc.contributor.author Nikolaeva, Ralitza
dc.date.accessioned 2017-01-04T10:47:53Z
dc.date.available 2017-01-04T10:47:53Z
dc.date.issued 2007-12-01
dc.identifier.citation Nikolaeva, R. (2007). The dynamic nature of survival determinants in e-commerce. Journal of the Academy of Marketing Science, 35(4), 560-571. DOI: 10.1007/s11747-007-0018-4 ru_RU
dc.identifier.uri http://nur.nu.edu.kz/handle/123456789/2130
dc.description.abstract The dynamic effects of survival determinants in e-commerce are tested using longitudinal data on 460 e-tailers. This is achieved through the incorporation of both time-varying covariates and coefficients in a discrete hazard rate model. The model includes elements of competitive strategy, industry structure, firm and product characteristics, and the macro environment. The study demonstrates the changing effect over time of factors affecting survival. For example, order of entry advantages are observed, but they are short-lived. This finding shows that e-tailers cannot rely on early entry as a strategic move in the long run. E-tailers with more media presence seem to survive longer. Being publicly traded and selling products with digital characteristics present advantages for e-tailers only in the beginning years, but they are not sustainable over long time periods. Survival chances decrease with higher competitive density, market growth rate, and equity market level at the time of entry. Conversely, economic growth tends to increase survival chances. The study also finds an inverted-U relationship between the hazard of exit and firm age. The conclusion section discusses the implications of the timevarying nature of survival determinants. ru_RU
dc.language.iso en ru_RU
dc.publisher Journal of the Academy of Marketing Science ru_RU
dc.rights Attribution-NonCommercial-ShareAlike 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/us/ *
dc.subject online retailing ru_RU
dc.subject order of entry ru_RU
dc.subject survival analysis ru_RU
dc.subject time-varying effects ru_RU
dc.title The dynamic nature of survival determinants in e-commerce ru_RU
dc.type Article ru_RU

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Attribution-NonCommercial-ShareAlike 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 3.0 United States