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Iinterorganizational imitation heuristics arising from cognitive frames

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dc.contributor.author Nikolaeva, Ralitza
dc.date.accessioned 2016-04-26T05:41:56Z
dc.date.available 2016-04-26T05:41:56Z
dc.date.issued 2012
dc.identifier.uri http://nur.nu.edu.kz/handle/123456789/1435
dc.description.abstract The literature on organizational imitation mostly disregards its cognitive aspect. Yet, imitation is a cognitive heuristic for complex strategic decisions. The current essay draws a unifying framework of different models of imitation through a cognitive lens in the context of innovation adoptions. It describes the interaction of the framing of imitation and the organization’s evaluation of an innovation. This interaction of threat and opportunity categorizations results in the use of various combinations of the two most popular imitation heuristics – “imitate the successful” and “imitate the majority” – as managers decide to copy predecessors in order to improve the status quo or to avoid losing it. Since the framings dictate different imitation timings, the speed of innovation diffusion depends on these interactions. However, as different cognitive frames may trigger the same heuristics, generalizations about the adoption motivation based on its timing can be unrealistic... ru_RU
dc.language.iso en ru_RU
dc.publisher Journal of Business Research ru_RU
dc.rights Attribution-NonCommercial-ShareAlike 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/us/ *
dc.subject imitation heuristics ru_RU
dc.subject managerial cognition ru_RU
dc.subject frames ru_RU
dc.subject innovation adoption ru_RU
dc.subject Research Subject Categories::SOCIAL SCIENCES::Business and economics ru_RU
dc.title Iinterorganizational imitation heuristics arising from cognitive frames ru_RU
dc.type Article ru_RU

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