Online market entry: the motivations for imitation across retailer types

Bhatnagar, Amit; Nikolaeva, Ralitza; Ghose, Sanjoy

dc.contributor.author	Bhatnagar, Amit
dc.contributor.author	Nikolaeva, Ralitza
dc.contributor.author	Ghose, Sanjoy
dc.date.accessioned	2016-04-26T05:47:16Z
dc.date.available	2016-04-26T05:47:16Z
dc.date.issued	2014
dc.identifier.uri	http://nur.nu.edu.kz/handle/123456789/1436
dc.description.abstract	This study examines the motivations for imitation in retailers’ online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses which center on the belief that not all firm types would use the same motivator for deciding to imitate and enter the online market; legitimacy would be the driving force for some retailer types while efficiency would be the motivator for others. We test our hypotheses on a unique data collected from multiple sources. Our findings confirm that the motivators for imitation vary across retailer types. Bhatnagar, Amit and Nikolaeva, Ralitza and Ghose, Sanjoy, Online Market Entry: The Motivations for Imitation Across Retailer Types (November 2014). Managerial and Decision Economics, Forthcoming. Available at SSRN: http://ssrn.com/abstract=2522084	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	Managerial and Decision Economics	ru_RU
dc.rights	Attribution-NonCommercial-ShareAlike 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/us/	*
dc.subject	Imitative Behavior	ru_RU
dc.subject	online retailing	ru_RU
dc.subject	legitimacy	ru_RU
dc.subject	efficiency	ru_RU
dc.subject	channel entry	ru_RU
dc.subject	Research Subject Categories::SOCIAL SCIENCES::Business and economics	ru_RU
dc.title	Online market entry: the motivations for imitation across retailer types	ru_RU
dc.type	Article	ru_RU